"Maybe it's True" looks at a media landscape consisting of entertainment, scripted talk shows and celebrity adulation, cementing a hedonistic culture from which mortality has been purged. Resonant with certain reactions to 9/11 ('the death of theory,' 'the return of reality,') in this constructed universe terrorists function as destabilizing factor: the external real. Other issues that come to the fore include Western alienation (atomisation) of the self, Islamic identity crisis within a modern world, and the seductions of consumerism, corporate brands and sexual freedom.

Reality is displaced by a plastic-fantastic candy-colored parallel universe, through the media explosion that has come to characterize contemporary life. This project's images channel the innards of the Society of the Spectacle: TV studios stage talk shows, game and music shows. Television forms the social mirror that instructs us as to who we are, through a continuous feedback loop. All spaces are transmuted into non-places of supermodernity, like airport terminals, devoid of history, and anonymous. Here the world of mediated imagery that dominates television, and our consciousness, is at its brightest. The styling gives an aura of existence in our time, yet of no specific time. Vibrantly exploding the clichés, it speaks of identity but of no individual identity. By contrast, the terrorists eye as realistic, representing the flesh-and-blood reality of human mortality in an airbrushed ersatz world, although their precise role in the Spectacle remains unclear.