The collectivist personal pronouns 'we,' 'us,' and 'all' have disappeared. The social density gradually thins and a sense of emptiness takes hold in more than just a culturological context.
... Today, we see different slogans, conveying new meanings. They are bright, brief, simple, superficial, meant to spur us into action. Slogans not intended for society as a whole, but for individuals, each to be carried away by the carnival-like revelry of advertising billboards with catchphrases such as "super," "give in to shopping," "Miss Tourism," "sales," and "all day long."