Bee
Flowers' "Grand Illusions" converts the fabric of everyday life
into meaningful symbols and semantic spacial structures. By its very nature,
the totalitarian epoch required the entire community's participation. Types
of almost romantic illusions were woven into all activities of the masses. The
word "Youth," when reiterated in a familiar typeface, is instantly
recognizable as the title of a once widely read journal. We see a postcard
reading "With gratitude to the great Stalin for our happy childhood!"
and elsewhere "Life is better and life is more joyful now." Several
of these phrases can identify an entire epoch, for those who understand and
remember them.
Today,
we see other slogans into which we read a different meaning. Bright,
brief, simple, superficial slogans that are meant not for society as a whole,
but are directed at individuals, each to be carried away by the carnivalesque revelry
of billboards with catchy phrases such as "super," "give in
to shopping," "Miss Tourism," "sales," "round
the clock." The collectivist personal pronouns 'we,' 'us,' and 'all'
have disappeared, with the social density gradually thinning, and a sense
of emptiness taking hold. The lyrics of rock band "Leningrad" remind
us that "no one pities anyone, not him, not you, not me." These
words are shot with loneliness, and drenched in both fear and a weak-willed
readiness before some automated sacrifice.
Irina
Rekhovskikh, curator - Yaroslavl Art Museum |
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